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Integrated Web Intelligence

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Time: 11:00

In This Podcast

Dr. Edouard Servan-Schreiber from Teradata explains integrated web analytics. Teradata offers a solution that facilitates the combination of web data with all of a company's existing marketing data. This enables new dimensions of customer visibility and a better understanding of cross-channel customer behavior to drive more intelligent customer interactions, turning a Teradata system into a powerful new marketing tool.  

 
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About the Presenter

Presenter

Edouard Servan-Schreiber, Director of Cross-Channel Analytics, Teradata Corporation

Dr. Edouard Servan-Schreiber is Assistant Director of Advanced Analytics for Europe, Middle East and Africa. His specialty is to help businesses extract value from their data and insure that the sophisticated techniques of automated learning are serving business needs. Edouard has worked across industries and markets within the EMEA region. Among the topics Edouard has actively worked on: clickstream data for customer affinity, mobile marketing, pricing optimization, early warning in manufacturing reliability, text mining, and social network analysis.

 
 

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Teradata Integrated Web Intelligence

Teradata Integrated Web Intelligence reuses detailed data from web visits and integrates it with other interactive channels. Combining interaction data with traditional marketing data in a single location uncovers comprehensive insights into consumer behavior. 

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