Technology today is converging from all sides, bringing you new challenges and opportunities daily with blending of voice, video, and data; digitization of content; DVR time-shift programming; and broadband distribution.
Differentiate your business and succeed with a deeper level of customer and channel understanding with Teradata Media Logical Data Model (LDM), the most extensible industry-specific LDM available. Combined with our Teradata Communications Data Warehouse Roadmap our experience in the media and entertainment industry, this LDM provides a blueprint for designing an enterprise data warehouse that reflects your business model and helps you achieve your objectives.
Features & Benefits
The Teradata Media LDM will help you integrate business intelligence (BI) with your day-to-day business decisions to:
- Maximize revenue creation potential
- Reduce the cost of irrelevant advertising
- Increase cost per thousand/CPMs and cost per customer/CPCs
- Identify the user profiles of the best responders for any selected ad campaign
- Track the best-performing ads by type, page, position on page, time period, display channel and viewer segment
- List the profile of users viewing ads that result in the best improvements in take rates for a company’s products or services
- Understand, by title or group of titles, which territories and rights are available to sell and when
- Know what titles and rights are available for a given territory
- Easily access descriptive information about each title, such as multiple synopses, ratings, releases and genre, cast, director and producer information
- Access previous contract license agreements and their revenue, both fixed amounts and royalties, to easily determine current asset value
- Track revenue by title, territory, right, historically back to inception of a title for audit purposes
More
Primary Components
Teradata Media LDM has 66 subject areas and more than 900 entities that support analytics on industry data such as:
- Advertisement Orders and Viewing
- Subscriptions
- Title Versions, Performance, Exploitation
- Rights (In and Out)
- Rights Contractual Obligations
- Rights Financial Performance
- Industry Externals
- Forecasting and Model Scores
- Assortment/Category Management
- Inventory Management
- Promotion Management and Effectiveness
- Catalog Sales
- Content Management
- Customer Value
- Product Purchase Behavior
- Vendor Management
- Loyalty Program Support
- Serialized Item Support (Track and Trace)
Review Primary Components
Related Business Needs
Discover how these additional Teradata products can boost productivity and efficiency across your business:
Next Steps
Transforming BI from Reactive to Proactive: DIRECTV Shares its Winning Data Warehousing Strategy
Listen as Jack Gustafson, Director of Data Warehousing at DIRECTV, shares best practices employed in transforming a culture of "after the fact reporting" to one of proactively integrating the most relevant and critical data, empowering business analysts to make accurate decisions faster.
View On-Demand Web Seminar
How can we help?
Contact us for insight and answers to your questions.
Contact Teradata
