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Teradata Enterprise Data Warehouse Roadmap for Travel and Hospitality

The Missing Link: Selecting business intelligence initiatives based on enterprise needs

Teradata has developed industry-specific Enterprise Data Warehouse Roadmaps to align business strategy and analytics. These tools provide a best-practice approach that leverages one of the most stable aspects of the business environment — the data — as represented by the enterprise data model.

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Due to the challenges facing the travel industry today, you need to ensure the connection between your technology and business objectives is clear. Teradata Travel Enterprise Data Warehouse Roadmap (EDWr) helps you bring it into focus.

Teradata Travel EDWr is a business planning tool that captures information needed in your data warehouse in the form of business questions and metrics based on business requirements. It graphically shows what’s currently available and what’s needed to meet requirements. Enhanced with the Teradata Travel Logical Data Model , it will enable you to:

  • Capture business improvement opportunities
  • See where data needs to be aligned for precise decision analysis
  • Provide a common language for your business and IT departments to map reporting metrics
  • Determine what subject areas to add
  • Prioritize data sources

Features & Benefits

Teradata Travel EDWr can help you develop a phased plan for moving from a data mart to an enterprise resource. It captures 30 years of Teradata best practices in designing and implementing data models and planning warehouses for companies like yours to help you:

  • Link specific attributes to business questions and key performance indicators so you can see how data relate to the way you operate your business
  • Save time by reusing the same data to address multiple business improvement opportunities (BIOs) across different areas of your business
  • Leverage Teradata's "load once, use many times" approach to data warehousing
  • Determine which business questions are the most important to answer based on your goals
  • See how the data warehouse provides value by reducing costs and increasing customer satisfaction
  • Allocate resources more effectively — and develop more effective plans
  • Quickly see which data support a specific BIO

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Primary Components

Major areas represented in the Teradata EDWr model include:

  • Corporate Objectives and Strategy
  • Business Improvement Opportunities
  • Business Questions
  • Key Performance Indicators
  • Enterprise Data Model
  • Specific Products and Services From Teradata That Support the Model

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Related Business Needs

Discover how these additional Teradata products can boost productivity and efficiency across your business:

Next Steps

Turn Intelligence into Action for Airlines with Active Enterprise Intelligence from Teradata

See how Active Enterprise Intelligence from Teradata can help improve an airline carrier's efficiency and raise customer and employee satisfaction to new heights.

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